Marketing News, New Products

Dearcloud Hops On Cartoon Rabbit Miffy Bandwagon with Makeup Kit Release

The 12-piece collection includes hydrocolloid blemish patches, SPF stick and more.

K-beauty brand Dearcloud is capitalizing on the current Dutch cartoon rabbit Miffy craze with a new makeup collection. The beloved cartoon had a reported 1.9 million Google searches.

The Collection

The kit includes the following items:

Sunny Defense SPF 50+ Stick, $22.

Blemish Bunny Hydrocolloid Blemish Patches & Compact Case ($17) infused with salicylic acid and niacinamide to target stubborn spots. Unlike standard options, these pimple patches feature Miffy designs and are infused with acne-fighting ingredients to help clarify and brighten.

Limited exclusive travel-sized set includes Hydra-Boost Serum to hydrate and brighten with hyaluronic acid, zin and vitamin C; Milky Whip Facial Cleanser infused with matcha, allantoin and BHA; and New/Youth Collagen Cream to promotes a bouncy, firm, youthful appearance with collagen, niacinamide and algae.

Lip Serum Jelly, a limited exclusive tinted shimmer gloss inflused with hyaluronic acid and plant-based oils in Clear Skies or Dear Bun ($16 each);

Lip Serum Jelly in Clear Skies and Dear Bun, $16, each.

Sunny Bright Hydration Serum ($24) with vitamin-C encapsulated beads that dissolve into skin for maximum absorption to help tone and brighten the complexion;

Sunny Defense Sun Stick SPF 50+ PA++++ ($22) provides broad spectrum sun protection against UVA and UVB rays with no white cast. It is enriched with hyaluronic acid, allantoin and cica to help blur fine lines and blemishes after each use.

Dearcloud’s full Miffy Collection can be shopped here.

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